·  Conducted user behavior analysis on gaming platforms to inform content strategy, leveraging data to tailor video content for target audiences.

·  Collaborated on algorithm-driven content recommendations for NetEase’s WeChat video account, resulting in a 30% increase in engagement over one month.

·  Assisted in the development of AI-powered tools to optimize live broadcast procedures, including site inspection planning and real-time communication with broadcasters.

·  Produced and scripted multimedia content with a focus on integrating machine learning insights into user interaction and engagement metrics.